Tag: seo

Advanced On-Page SEO Techniques to Try in 2024

SEO by Surya

Advanced On-Page SEO Techniques for 2024

SEO Techniques

As search engine algorithms evolve, so must our SEO strategies. On-page SEO remains critical for achieving high search engine rankings, and staying ahead requires employing advanced techniques. Here are some cutting-edge on-page SEO tactics to enhance your website’s performance and visibility in 2024:

1. Leverage Semantic SEO

Semantic SEO focuses on optimizing for the true intent behind search queries rather than just keywords. This approach helps search engines understand context and relationships between words.

How to Implement:

  • Use Natural Language: Write content that mirrors natural speech patterns and question formats.
  • Incorporate LSI Keywords: Include Latent Semantic Indexing (LSI) keywords to provide context to main keywords.
  • Answer Multiple Questions: Create comprehensive content addressing various aspects of a topic.

2. Optimize for Voice Search

Voice search via smart assistants like Siri and Google Assistant is increasingly important. Queries are longer and more conversational.

How to Implement:

  • Use Long-Tail Keywords: Focus on phrases that mimic natural speech patterns.
  • Develop FAQ Pages: Create FAQ pages in a conversational tone.
  • Optimize for Local Search: Strengthen local SEO for “near me” searches and claim your Google My Business listing.

3. Enhance User Experience (UX)

UX directly impacts SEO, with factors like site speed and mobile-friendliness being crucial.

How to Implement:

  • Improve Page Load Speed: Use tools like Google Page Speed Insights.
  • Ensure Mobile Optimization: Utilize responsive design.
  • Simplify Navigation: Ensure easy access to information with clear menus and links.

4. Implement Advanced Schema Markup

Schema markup helps search engines understand content better, potentially leading to rich snippets in search results.

How to Implement:

  • Use JSON-LD: Implement schema markup using JSON-LD, Google’s preferred format.
  • Mark Up Different Content Types: Use schema for articles, reviews, products, events, and FAQs.
  • Test with Google’s Rich Results Test: Ensure correct implementation for rich results eligibility.

5. Focus on E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google emphasizes E-A-T, especially for YMYL (Your Money Your Life) pages.

How to Implement:

  • Show Author Credentials: Display author bios with qualifications.
  • Cite Reputable Sources: Link to authoritative sources.
  • Build Trust: Ensure clear contact information, privacy policies, and a secure (HTTPS) connection.

6. Optimize for Featured Snippets

Featured snippets provide concise answers in SERPs, driving significant traffic if captured.

How to Implement:

  • Identify Snippet Opportunities: Use tools like a=href or SEMrush.
  • Answer Questions Directly: Provide clear answers in content.
  • Use Structured Content: Format with bullet points, lists, and tables.

7. Utilize Interactive Content

Interactive content enhances user engagement, benefiting SEO.

How to Implement:

  • Create Quizzes and Polls: Develop interactive elements related to content.
  • Use Interactive Infographics: Design infographics with clickable data.
  • Incorporate Videos and Animations: Use multimedia to illustrate ideas.

8. Conduct Regular Content Audits

Regular audits ensure content remains relevant and aligned with SEO goals.

How to Implement:

  • Identify Underperforming Content: Use Google Analytics to find high bounce rates or low engagement.
  • Update and Improve: Refresh content with new insights and optimize for keywords.
  • Consolidate Content: Merge similar articles to create comprehensive pieces.

9. Utilize AI and Machine Learning Tools

AI tools optimize content, identify trends, and enhance keyword research.

How to Implement

  • Content Optimization Tools: Use Clearscope or MarketMuse for AI-driven recommendations.
  • Keyword Insights: Utilize SEMrush’s Keyword Magic Tool for new opportunities.
  • Trend Analysis: Predict emerging trends with AI tools to adapt content strategy.

Implementing these advanced on-page SEO techniques can significantly improve your website’s performance in 2024. Stay proactive, adapt to new trends, and prioritize providing value to your audience.

Advanced Google Ads Strategies to Boost Your ROI

SEO by Surya

Google Ads Statergies

Google Ads is an incredibly powerful tool for driving traffic and generating leads, but to truly maximize your return on investment (ROI), you need to employ advanced strategies that go beyond the basics. Here are some advanced Google Ads strategies to help you boost your ROI and achieve your business goals.

1. Implement Smart Bidding Strategies

Smart Bidding uses machine learning to optimize your bids for conversions or conversion value.

  • Target CPA (Cost Per Acquisition): Automatically sets bids to help you get as many conversions as possible at your target CPA.

  • Target ROAS (Return on Ad Spend): Automatically sets bids to help you achieve a specific return on ad spend.

  • Enhanced CPC (Cost Per Click): Adjusts your manual bids for clicks that seem more likely to lead to a conversion.

2. Use Dynamic Search Ads (DSAs)

Dynamic Search Ads automatically generate ad headlines and landing pages based on the content of your website, filling in gaps in your keyword-based campaigns.

  • Comprehensive Coverage: Ensure that all relevant searches are captured without having to create individual ads for each keyword.

  • Improved Relevance: Google automatically matches the ad content to the user’s search query, improving relevance and click-through rates (CTR).

3. Leverage Audience Targeting

Audience targeting allows you to reach specific groups of users based on their interests, behaviors, and demographics.

  • In-Market Audiences: Target users who are actively researching or comparing products and services similar to yours.

  • Affinity Audiences: Reach users based on their lifestyle, interests, and passions.

  • Custom Audiences: Create custom audiences based on specific keywords, URLs, and apps that your ideal customers are likely to be interested in.

4. Utilize Remarketing

Remarketing targets users who have previously interacted with your website or ads, encouraging them to return and complete a desired action.

  • Standard Remarketing: Show ads to past visitors as they browse the web.

  • Dynamic Remarketing: Show tailored ads featuring products or services that users have viewed on your website.

  • Remarketing Lists for Search Ads (RLSA): Customize your search ads and bids for past visitors who are searching on Google.

5. Optimize Ad Extensions

Ad extensions provide additional information and can significantly increase your ad’s visibility and CTR.

  • Sitelink Extensions: Direct users to specific pages on your website, such as a particular product or contact page.

  • Callout Extensions: Highlight unique selling points and special offers.

  • Structured Snippet Extensions: Provide additional details about your products or services.

  • Location Extensions: Show your business address, phone number, and a map marker to increase foot traffic.

6. A/B Test Ad Variations

Testing different ad variations helps you understand what resonates best with your audience.

  • Headlines and Descriptions: Test different headlines and descriptions to see which combinations generate the highest CTR and conversion rates.

  • CTAs: Experiment with different calls to action to determine which drives the most conversions.

  • Visuals: If you’re using display ads, test different images and layouts to find the most effective design.

7. Utilize Geographic and Demographic Targeting

Tailor your ads to specific geographic locations and demographic groups to increase relevance and effectiveness.

  • Geographic Targeting: Focus your ads on locations where you have a higher chance of conversions, such as specific cities, regions, or countries.

  • Demographic Targeting: Adjust your ads to target users based on age, gender, household income, and other demographic factors.

8. Optimize for Mobile

With a significant portion of searches occurring on mobile devices, optimizing your ads for mobile is crucial.

  • Mobile-Specific Ads: Create ads specifically designed for mobile devices with appropriate messaging and CTAs.

  • Mobile Bid Adjustments: Increase or decrease your bids for mobile devices based on performance data.

  • Mobile-Friendly Landing Pages: Ensure your landing pages are optimized for mobile devices, with fast load times and easy navigation.

9. Monitor and Adjust Bid Strategies

Regularly review and adjust your bid strategies to ensure optimal performance.

  • Manual Bidding: Manually adjust bids based on performance data and insights.

  • Automated Bidding: Use automated bidding strategies like Target CPA, Target ROAS, and Enhanced CPC to optimize bids for conversions and conversion value.

10. Analyze and Refine Performance Metrics

Continuously analyze your campaign performance and make data-driven adjustments.

  • Conversion Tracking: Set up conversion tracking to measure the success of your campaigns.

  • Attribution Models: Use different attribution models to understand how different touchpoints contribute to conversions.

  • Performance Reports: Regularly review performance reports to identify trends, strengths, and areas for improvement.

Conclusion

Optimizing your Google Ads campaigns with advanced strategies can significantly enhance your ROI. By implementing smart bidding, leveraging dynamic search ads, utilizing audience targeting, and continuously testing and refining your approach, you can ensure your ads are reaching the right audience and driving meaningful results. Stay proactive, monitor your performance, and adjust your strategies based on data to achieve ongoing success with Google Ads.

 

The Ultimate SEO Checklist for Website Success

SEO strategy, Uncategorized by Surya
SEO checklist
The ultimate SEO checklist

Embark on a journey to website success with our Ultimate SEO Checklist. This comprehensive guide is your roadmap to optimizing every aspect of your online presence. From meticulous keyword research and on-page SEO refinements to ensuring a mobile-friendly experience and building a robust backlink strategy, we’ve got you covered. Elevate your website’s visibility, attract organic traffic, and stay ahead in the competitive digital landscape. Follow this checklist diligently to unleash the full potential of your online presence and achieve lasting success. In the fast-paced digital landscape, optimizing your website for search engines is crucial for online success. Search Engine Optimization (SEO) not only enhances your site’s visibility but also improves its overall performance. To help you navigate the complex world of SEO, we’ve compiled the ultimate checklist for website success. Follow these steps to boost your website’s search engine rankings and drive organic traffic.

Keyword Research

  1. Keyword Research:

    • Identify relevant keywords related to your business.

    • Utilize keyword research tools to discover high-traffic and low-competition keywords.

    • Focus on long-tail keywords to target specific user queries.

  2. On-Page SEO:

    • Optimize title tags, meta descriptions, and headers with targeted keywords.

    • Ensure a clear and concise URL structure.

    • Use descriptive alt tags for images.

    • Create unique and compelling content that adds value to your audience.

  3. Content Quality:

    • Produce high-quality, informative, and engaging content.

    • Regularly update and refresh your content to reflect industry changes.

    • Implement a content strategy that aligns with user intent and needs.

  4. Mobile Optimization:

    • Ensure your website is mobile-friendly and responsive.

    • Optimize images and multimedia for faster loading on mobile devices.

    • Test your website’s mobile performance regularly.

  5. Page Speed:

    • Optimize images and use compression techniques.

    • Minimize HTTP requests and enable browser caching.

    • Invest in a reliable hosting provider for faster page loading times.

  6. User Experience (UX):

    • Prioritize a clean and intuitive website design.

    • Improve navigation and create a user-friendly interface.

    • Enhance site architecture for a seamless user experience.

  7. Technical SEO:

    • Create and submit an XML sitemap to search engines.

    • Ensure proper canonicalization and use of redirects.

    • Fix broken links and address crawl errors.

  8. Backlink Strategy:

    • Develop a diverse and high-quality backlink profile.

    • Seek backlinks from authoritative and relevant websites.

    • Maintain a healthy link profile by disavowing toxic backlinks.

  9. Social Media Integration:

    • Share content on social media platforms to increase visibility.

    • Encourage social sharing with shareable content.

    • Utilize social media signals for SEO benefits.

  10. Analytics and Monitoring:

    • Tracking tools such as Google Analytics should be set up.

    • Track website performance, user behavior, and keyword rankings.

    • Make data-driven decisions to refine your SEO strategy.

Analytics and Monitoring

 

Conclusion:

By following this comprehensive SEO checklist, you’ll be well on your way to achieving website success. Keep in mind that SEO is an ongoing process, and staying updated with industry trends is crucial. Regularly audit and adapt your strategy to meet evolving search engine algorithms and user expectations. With dedication and a well-executed SEO plan, your website can rise through the ranks and attract the organic traffic it deserves. For more details click on SEOservices .

In-demand IT careers 2 Sep

Top 10 In-Demand IT Careers in 2023: Thriving in the Digital Age

Digital, IT, IT careers by Brahmadas

An Introduction to Top In-Demand IT Careers

In the rapidly evolving digital landscape, the demand for skilled IT professionals continues to soar. As technologies advance and businesses increasingly rely on digital solutions, certain IT careers are poised for significant growth and opportunities. This article presents an overview of the top in-demand IT careers in 2023, highlighting the skills and expertise required, potential salary ranges, and the future outlook for each role. Whether you’re a seasoned IT professional or aspiring to enter the field, exploring these high-demand careers can help you make informed decisions about your professional path.

In-demand IT Careers in 2023

Top 10 In-Demand IT Careers in 2023 are as follows :

  1. Artificial Intelligence (AI) Engineer:

  • Role overview and responsibilities
  • Skills and qualifications required
  • Salary range and growth potential
  • Industry applications and future prospects

  1. Data Scientist:

  • Role significance in data-driven decision-making
  • Essential skills and educational background
  • Salary trends and growth opportunities
  • Emerging trends in data science and analytics

  1. Cybersecurity Specialist:

  • Growing importance of cybersecurity in the digital age
  • Core skills and certifications
  • Salary range and job prospects
  • Key industry challenges and emerging threats

  1. Cloud Solutions Architect:

  • Role in designing and implementing cloud infrastructure
  • Required skills and certifications
  • Salary expectations and career advancement
  • Future of cloud computing and emerging technologies

  1. Full Stack Developer:

  • Versatility and demand for full stack developers
  • Essential skills and technologies
  • Salary range and growth opportunities
  • The evolving landscape of web development

  1. DevOps Engineer:

  • Bridging development and operations for efficient software delivery
  • Key skills and tools in DevOps
  • Salary trends and job market outlook
  • Impact of DevOps on organizational agility

  1. Blockchain Developer:

  • The rise of blockchain technology across industries
  • Skills and knowledge required for blockchain development
  • Salary expectations and job prospects
  • Potential applications beyond cryptocurrencies

  1. Data Engineer:

  • Role in building and managing data infrastructure
  • Skills in data integration, ETL, and data pipelines
  • Salary range and career growth opportunities
  • The expanding role of data engineering in organizations

  1. UX/UI Designer:

  • Importance of user experience in digital products
  • Skills and design principles for UX/UI designers
  • Salary trends and job market demand
  • Evolving trends in user-centered design

  1. Internet of Things (IoT) Architect:

  • Role in designing and implementing IoT solutions
  • Skills in connectivity, security, and device management
  • Salary expectations and industry applications
  • Future prospects of IoT in various sectors

Conclusion

As technology continues to shape our world, these top in-demand IT careers offer exciting opportunities for professionals seeking growth and advancement. By understanding the skills, responsibilities, and future prospects of these roles, you can make informed decisions about your IT career path. Whether you choose to specialize in AI, cybersecurity, cloud computing, or any other field, continuous learning and staying abreast of emerging trends will be essential for success in the ever-evolving IT industry.

The Power of Backlinks for the Success of SEO

Uncategorized by Surya

Backlinks are an essential component of a search engine optimization (SEO) strategy. They act as “votes of confidence” from other websites, indicating to search engines that your content is valuable and trustworthy. In this blog post, we will explore the power of backlinks and provide strategies for building a strong link profile to boost your SEO success.

the-power-of-backlinks

  1. Understanding the Importance of Backlinks: Backlinks play a significant role in determining the authority and credibility of your website in the eyes of search engines. They are like virtual endorsements from other websites, signaling to search engines that your content is worth ranking higher in search results. The more high-quality backlinks your website has, the greater its chances of ranking well.

  2. Earning High-Quality Backlinks: Building a strong link profile requires focusing on acquiring high-quality backlinks from reputable sources. Here are some strategies to earn valuable backlinks:

    a. Create Compelling Content: Develop high-quality, informative, and engaging content that naturally attracts backlinks from other websites. Invest in creating valuable resources, guides, and original research that others will find worth referencing.

    b. Guest Blogging: Write guest posts for authoritative websites in your field. By providing valuable content and including relevant backlinks to your website within the guest post, you can generate high-quality backlinks and increase your visibility.

    c. Build Relationships with Influencers: Engage with influencers and thought leaders in your niche. Collaborate on content projects, interviews, or joint ventures that can lead to backlinks from their websites and social media channels.

    d. Create Link-Worthy Resources: Develop link-worthy resources such as infographics, ebooks, or tools that provide value to your target audience. Promote these resources and make them easily shareable, increasing the likelihood of others linking back to them.

  3. Focus on Relevant and Diverse Backlinks: When building your link profile, it’s crucial to prioritize relevancy and diversity. Seek backlinks from websites that are relevant to your industry or niche, as they carry more weight with search engines. Aim for a mix of different types of backlinks, including editorial links, directory listings, social media mentions, and niche-specific citations.

  4. Monitor and Disavow Toxic Backlinks: Regularly monitor your backlink profile to identify any toxic or spammy links that could harm your SEO efforts. Tools like Google Search Console and third-party SEO tools can help you identify potentially harmful backlinks. Once identified, use the disavow tool to ask search engines not to consider those links when evaluating your website’s authority.

  5. Continuously Build and Improve: Building a strong link profile is an ongoing process. Continuously seek opportunities to earn high-quality backlinks, monitor your competitors’ backlink profiles, and adapt your strategy based on emerging trends. Regularly analyze your link profile, track the performance of acquired backlinks, and refine your approach to improve your SEO success.

 Backlinks hold significant power in SEO, contributing to higher rankings and increased visibility in search engine results. By understanding the importance of backlinks, earning high-quality links from reputable sources, focusing on relevancy and diversity, monitoring and disavowing toxic backlinks, and continuously building and improving your link profile, you can harness the power of backlinks to drive SEO success and elevate your website’s authority in the digital landscape.

Off-Page-SEO-and-Link-Building 1 Jun

Off-Page SEO and High-Quality Backlinks Building

Off Page SEO by Arsha

Off-page factors are extremely important in the field of search engine optimisation (SEO) in defining a website’s visibility and authority. Building high-quality backlinks is one of the most important aspects of off-page SEO. In this article, we’ll discuss off-page SEO, its importance for boosting search engine ranks, and methods for creating high-quality backlinks that can increase your website’s authority and organic traffic.

What is Off-Page SEO?

Off-Page-SEO

Off-page SEO describes the steps made outside of your website to raise its online exposure and reputation. Off-page SEO emphasises outside elements that affect search engine results whereas on-page SEO concentrates on improving the content and structure of your website. It entails increasing backlinks, participating in social media, getting your company mentioned online, and more.

The Importance of Backlinks

Link-Building

Backlinks are links leading to your website from other websites. Backlinks are seen by search engines as endorsements and as measures of a website’s authority and significance. Your search engine rankings can be greatly impacted by high-quality backlinks, which also increase natural traffic to your website.

How to Create Quality Backlinks

a. Making Linkable Assets and Content: The first step in gaining backlinks is to provide content that is worthwhile and shared. Produce content that speaks to the needs and interests of your target audience that is educational, original, and engaging. As a result, other websites are more likely to link to your material as a useful resource.

b. Guest Blogging and Contributing to Industry Publications: Approach well-known websites in your field and offer to write guest articles or provide informative information. This not only establishes your subject matter expertise but also enables you to incorporate connections within the material to pertinent web pages on your website.
c. Outreach to Influencers and Prominent Bloggers: Find influencers and well-known bloggers in your niche and build relationships with them. Offer exclusive interviews, solicit product reviews, or collaborate on material. This may lead to exposure to their audience and the creation of useful backlinks.

d. Utilise social media tools to publish your material and interact with your audience: Social Media Promotion and material Sharing. Your chances of getting backlinks from other websites grow when people share your material.

e. Online directories and local listings are relevant to your industry or locality: Submit your website to these reliable online directories and local listings. This will increase your web presence and produce beneficial backlinks.

Give Importance for Quality than Quantity

Always keep in mind that quality always beats quantity while developing backlinks. Concentrate on obtaining links from reputable and pertinent websites in your field. A single trustworthy backlink of a high calibre can be more effective than a number of connections of lower calibre.

Monitoring and Evaluating Backlinks

Keep an eye on your backlink profile frequently to make sure it is relevant and of high quality. Use tools like Ahrefs, Moz, or Google Search Console to find any harmful or spammy backlinks. Disavow such links to preserve the credibility of your website and its backlink profile.

An effective SEO plan must include both off-page SEO and the creation of high-quality backlinks. You can improve your website’s authority, visibility, and search engine ranks by being aware of the significance of off-page aspects and using efficient link-building strategies. Recall to concentrate on producing worthwhile content, interact with influencers and trade magazines, and choose quality over number when gaining backlinks.

You may generate a considerable amount of organic traffic and establish your website as an authority presence in your sector with constant effort and a well-rounded off-page SEO strategy.

For further reference visit SEO Services.

Importance of Local SEO for Small Businesses

Uncategorized by Libaz

Local SEO improves a company’s online presence in order to raise visibility and sales. The importance of local SEO in small businesses is it generates traffic and increases trust among customers.

Local SEO improves your ranking in search results like Google Maps and Google My Business.

Importance and benefits of local SEO

The Importance of Local SEO in Small Businesses

  1. Better visibility: It helps small businesses rank highly in local search results, in other words, improves online visibility.
  2. High traffic: It aims to bring local clients who are more likely to become regular clients. Small businesses may see a boost in sales and revenue with local SEO.
  3. Affordable: Local SEO is a more affordable option to reach their target market and compete with their rivals.
  4. Builds Trust: Use of local SEO measures like Google My Business and reviews increase trust.
  5. Customer Happiness: Providing business hours, contact, and directions, helps in improving the customer experience.

Local SEO Strategies for Small Businesses

  1. Improve your Google My Business listing with precise information, such as your company name, address, phone number, website, and working hours.
  2. Generating good backlinks from local directories and websites.
  3. Encourage clients to post positive reviews on Google My Business and directories.
  4. Use geographically specific keywords in content, meta descriptions, and titles.
  5. Create your content with a local focus.

Local SEO is essential for small businesses to bypass competition with their rivals. Firstly, it improves their sales and business. Secondly, you can reach the target audience easily. Lastly, it helps in building brand awareness.
To get to know the affordable SEO services for a small business owner, please go through SEO services for business.

Top 8 Search Engine Ranking Factors

SEO by Brahmadas

top 8 search engine ranking factors

Considering the current situation, put attention in top 8 search engine ranking factors. How rank at top most results of search results is a general question asked in search engine forums. Even Google has disclosed certain criteria to follow to get listed in their search results through SEO starter guide and in their Official Google webmaster central blog, they have not published any of their algorithm secrets which decide the most preferred criteria for improvements in search engine ranking.

Google has well stated all basic practices needed in a website to include in their search results through their published guidelines. They have also stated that doing the same does not guarantee that the websites will be listed in the top search results. Only said that doing the practices describe in their SEO starter guidelines can make the process of crawl, cache and indexing process easier for their search engine mechanism.

If you ask any experienced SEO or a search engine marketing expert, on how to improve your search engine ranking, the opinion or the answer may be differ according to the nature of their SEO strategies. Someone may say that;

You need to get better Google page rank to achieve top search engine ranking.

And if you try to research on how to improve Google page rank, you can fine getting more back links from high page ranked website and high quality website pages, you may get a better Google page rank.

Google page rank is actually a trust value achieved to a website page when it attains few qualities like;

1) Powerful links (especially do follow back links) pointing to your website from high quality websites ( websites already achieved good page rank).

2) When your site get more organic traffic ( natural visits from search engine visits)

3) When your website visitor stay in your website page for more time

4) When your website visitor navigate to many inner pages (pages within your websites)

5) When your visitor generates certain interactions with your websites. For example, registering on your website, subscribing for future publications such as blog posts, newsletters and eMagazines,  making comments, filling a contact submit form etc

6) When your visitor revisit your website pages

7) When your visitor refer your website to his friends, relatives and his connections

8) When a user mention your website in his social media interactions

9) When your website pages, blog posts, videos, articles or photos are shared in various social media platforms

10) When many people discuss about your website pages such as articles, blog posts, videos etc in their social media interactions, sharing, discussions, forum debates etc.

If you can research and find some tips connected to enhance attraction of your website, you easily generate more page views, expand the spending time in your website, encourage your audience to interact with and tempt your visitors to revisit it regularly.

With the plethora of usage of Google search engine in every field of work, there needs to be optimized regulation of your content so that it gets listed in the search engine results. SEO has become a game with ever changing rules by the regular updates from Google algorithm. There have been regular changes and strict updates in the Google search results so that the most relevant and efficient data can be displayed on top. With the help of low quality link building processes, the inefficient links are warded off by Google.

After making a survey on more than 100 SEO professionals, Moz has released their 2013 search engine ranking factors. While this survey result is not the optimized information, you can definitely learn few tips from the survey so as to imply them in optimizing your own website for search engines.

Moz Data Analysis

The leaders of Moz data analysis research on correlations by connecting with ranking factors of both high and low ranked websites. They collected facts and analyzed about 14,000 keywords from Adwords across several contents in the web and then collected the top 50 ranked websites in it. This analysis was done in the era post Penguin 2.0.

Spamming is one such thing that will totally inverse the value of your website. The over optimization of keyword anchor text can be sign of spamming and might result into a more problematic situation. Spamming badly affects the search engine ranking. In the analysis, it was found that many SEO’s which participated in the survey showed good results in terms of SEO ranking. They used branded and non-branded terms in the anchor text.

More Findings by the Moz

The Moz analysis also found there was a greater correlation between on-page keywords with body text, title, meta-description, and H1 tags. Moreover, including keywords in both title and body of the page are important factors in search engine ranking.

Before the updating of EMD by Google, the exact match of domain keywords selected seemed to rank well. Many crafty SEOs and business owners utilized these results they earned by the exact match of their fully and partially matched domain names with keywords.

On a concluding note

The Google implements changes in the results from time to time. When strictly implemented measuring factors were constantly updated by Google web team, there was only one possible step available to achieve high gains and rewards, which was through social signals and points by high ending differences among website users.

Mobile SEO Importance and Tips

SEO by Brahmadas

Introduction to Mobile SEO Importance

Still being a student to acquire more knowledge and earn remarkable skill and writing ways to share my knowledge through blog posts. Humbly requesting some outstanding content writers to join with my hands not as a helping hand. Because I do accept the poMobile SEO Importancewer of fresh and good content of a website. Here I include the Mobile SEO Importance and some tips that might help you in optimizing your site.

The increase in the number of mobile internet users urges every company to optimize their website compatible for mobile users. Here lies the Mobile SEO Importance. The various steps initiated by companies reveals the importance of mobile SEO optimization. The main reason for this is the Google mobile operating system Android. High increase in the usage of smart phones, i phone for browsing and search also highly increased the possibilities of Mobile SEO optimization.

Recently Google conducted a massive campaign for web master tools users and adsense publishers. It instructed them to utilize maximum gain from mobile internet users. Google help forums and supporting videos show that they are implementing large level features. This features are for customizing Google ads and ad formats. These formats are compatible with mobile devices, smart phones and android phones.

For each and every revolutionary changes occurred there were great shift in each and every cases. Change became the part of our life. So is in the case of search engine optimization. At the initial phase simple optimization works like title, Meta tags, header tags, anchor optimization were conducted. These were conducted as part of getting best visibility for the projects or websites. Later Google themselves shared more details like pointing links, easy crawl able, through their web master tools and guidelines. And also about the optimization works including the practices like link building, email campaigns etc. Those were for utilization of maximum possibilities opened with the increase of internet users and competitions emerged in various business.

In the next phase of search engine optimization, many changes were included in practice lists. This was because of the sudden tempo of social media websites and social networks.  The social network websites captured a wide range ofand users and reputations throughout the web. Then the search engine optimizers utilized many of its possibilities in their off page optimization practices.

And now in the current phase of SEO, there are many chances in their choice of mobile optimization. Now the scope of business conversions from mobile internet users were greatly understood. So day by day about thousands of website owners are deciding to open a mobile version of their website.

Mobile SEO optimization will bring quick results.

My personal experience reveals that, web master tools search results shows that, there is high increase in the percentage of impressions and clicks in most of my projects. This was obtained through smart phones and mobile devices. Actually the change is very high. One of my project which is partially optimized for mobile devices and smart phones achieved about 12 % of clicks. And also a high percentage in number of page impressions from mobiles and smart phones. It is true that the changes increased double when checking the details of April 2012 alone. So I am personally happy to see the positive achievements. There is some meaning for my patient efforts for conducting some optimization works for mobile devices.

Business conversion rate in mobile visits

I was really amazed to see the increase in page impression and click rate improvement. But I compared the query details the project got, on that particular time span. It was wonderful to know that the conversion percentage was almost 50 percentages. So I simply added some SEO optimization steps aiming mobile internet users. It was later included in our work plan and work schedules and informed the project owners.  Most of my clients located in United Kingdom and United States approved our proposals for inclusion of mobile optimization with special thanks.

Now the things are very simple for me. I have already optimized some of our projects aiming mobile web surfers. I got some useful resources for checking mobile optimization validity and level of mobile and smart phone compatibility. During my initial states of mobile seo optimization  practice it was really hard to make the things adequate. But later by some fruitful research and compatibility studies, it is becoming the part of my general search engine optimization practices.and

Choose responsive web design

Change your classic type of web design and templates. Demand a responsive web design from your web service team. Check the website pages in different browsers. Check your website is quickly loading in all devices like Tabs, smart phones, mobile etc. Open your website in mobile browsers, PDA browsers etc. Make sure that it is easily and correctly opening in those browsers. If you analyze the number of visits coming through mobile devices and its page conversion rates, you can identify that your website is compatible to mobile devices. These are the important steps that include in the mobile SEO.