Search Engine Optimization (SEO) is a continuously evolving industry. SEO is fun, but the challenge is you need to keep pace with whatever that’s happening here. An SEO trick or tip that was hot and trending last month or year may becoming a spamming one now or may get obsolete today. If you are a digital marketer or if your business is relying on the clicks you get from a search engine, then you will definitely have to stay updated with the latest trends in SEO if you want to be ahead in the game. Here, we give you certain statistics about online searches or SEO Stats that you can’t ignore if you want to be on top in Google.
SEO Stats That You Need to Know as a Digital Marketer
Search engine rankings rely much on the relevant content that has high quality, editorially given links from credible sources, with a good anchor text. But what really matters is concentrating on the select audience- the audience you want and that’s related to your niche.
Check out these fascinating stats that would simply make anyone invest and spend time in SEO for their business:
1. 93% of the online experiences begin with a Google search
Considering that there are over 2 billion people online (that’s more than 40% of the world’s entire population!) and that 38 million people are actively shopping online, it’s of course, important that your business is present online.
Since 82.6% of all the people online use the search engines, it’s important that you have your business listed on search engines if you can’t afford to lose all these potential visitors, especially Google (that’s the dominant of all with a marketing share of 60-75%) as 93% of these many people visit you by clicking your website from Google results.
2. 70% of the online users click on the organic search results
About 70-80% of the users have the tendency to avoid clicking on paid ads and go to click on the organic listings. A paid ad can’t entice people that much as they know it’s part of advertising. When people find the information they need in an organic search, they feel they are on their own terms and not compelled like the paid ads. Organic search works because people feel like they are the ones in control- their own boss!
3. 60% of the organic clicks go on to the first 3 of the organic results
The first 3 of the organic search results are also called the “Golden Triangle”. A study by Google has depicted that people read the whole title and description of the listings that are part of the Golden Triangle.
So now, your task is making your site come on the top 3 organic search results. If it is not possible for a certain keyword, go on to the next keyword and focus on it, but make sure the keyword is marketable.
4. Search is the #1 factor driving traffic to your site and it has beaten social media by 300%
Social media strategies are needed as social signals also form part of Google’s processing signals but still, search engines account for the number 1 factor in driving traffic to your website.
5. 73% of the online users don’t go beyond Page 1 of the search engine results
6. 57% of the B2B (business-to-business) sales have been generated due to the impact of SEO
Even though social media exist, SEO has become the prime factor in driving traffic for B2B websites. So even if you are a business providing products and services for other businesses, it’s also important that you have targeted your business for the right keywords using SEO.
7. 50% of the search queries have 4 words or more
Have you been targeting only with short keywords? Well, it’s time to reconsider that strategy and incorporate long tail keywords. Use the appropriate marketable keyword mix to increase chances of being on top in Google.
8. 80 million online users use the mobile search
Make sure your site is optimized for a mobile search. The Google also brought on the Mobilegeddon Update for these reasons. As a study on local searches rightly shows, 78% of local searches via mobile phones result in physical purchases and the remaining resulted in online purchases within a few hours or the next day.
Another study by BrightLocal found that 50% of the mobile users prefer visiting your site on a browser rather than an app.
9. Local searches lead 50% of mobile users to visit stores physically in a day
Business address/location, along with contact numbers and driving directions are the most sought after information via local searches. Verify your site with Google, so it’s shown on Google Maps.
10. Companies having supporting blogs have 434% more indexed pages.
If you have more indexed pages, chances are that you are likely to get higher leads than your competitor who doesn’t. So make sure blogging and content creation is part of your SEO strategy because right now 81% of the companies consider their blogs as assets.
11. 88% of people conducting a search trust in online reviews
More and more customers rely on online reviews before getting the product or taking the service. Google reviews are the most trusted ones of all. Good reviews on sites like MouthShut.com, Yelp, TripAdvisor can boost your rankings and help you get on the top 3 spots on Google.
How to take advantage of these SEO Stats?
These SEO Stats point out the power of the searches online with all the numbers. Acknowledging it is one thing but a consistent and competent SEO strategy for improving your site rankings is another.
Put yourself into your customers’ shoes and identify what they really want from the Internet and give them that one.