Facebook – The Unique Platform for Social Media Marketing

Facebook is the widely used social media with over 2.07 billion monthly users as on Q3 2017. The important point is that Facebook is not confined to creating a platform for building social connections. Gone are the days when you would use Facebook for finding out lost friends or connections across the globe. Today Facebook opens your doors to new world where you have opportunities as a thought leader, pioneer businessman or a marketer. Facebook broadens your horizon and enhance your access to wider audience pool, focuses on your target audiences and targets your products and services to multiple audiences. By utilizing the Facebook Social Media Marketing in best way you can leverage your target audiences and prevent your efforts from going in vain.

Here are mentioned some check points that you can consider while deploying Facebook Social Media Marketing.

KISS: Keep it simple and social

It is essential for you to remember that Facebook Social Media Marketing is a platform to discuss social media talks, the light, ambience and vibes adds to the fun quotient. You can harm the marketing efforts of your product by using Facebook page as traditional or conventional online e-commerce shop or online shopping space. So be a little cautious! Make your Facebook Social Media Marketing presence more light and social. Get good and favourable reviews from your loyal customers. You can attract people by online contests, quizzes, giveaways, etc. Customer’s questions can be answered because the more the dialogue and talks are with the customers, the better is the probability of your product’s success becomes. Success becomes easily attainable and achievable!

Visual appeal goes a long way

We all are aware that visual impact goes far beyond any other appeal. Use the visual element in Facebook that is its Unique Selling Point. You can augment with testimonials and video ads from your valuable customers. You can even post happy pictures of gratifying customers, post a beautiful picture of your product positioned beautifully. This will draw everyone’s attention to your product and will not make your product boring or droning. Addition of visual appeal to your product will definitely ensure success to your venture and will help you hit the market in the bull’s eye.

Analyze and internalize

You can track the development and progress of your marketing efforts and can assess with clarity the gains and losses. It therefore is important to use Facebook page insights for knowing the tastes and interests of your audiences. You can even locate what was wrong or inappropriate with a particular post and can rectify and make sustainable efforts to avoid the repetition of the mistake.

Having a clear and defined goal is vital for marketers as it is helpful in keeping a viable social media strategy intact. By placing themselves on the social platform on World Wide Web, the marketers can collect and make a good fan base that will be beneficial in long profitable business venture. The final line is that use social media properly and reap long term benefits and build a sustainable and reliable customer force.

Affordable small business SEO – SEO Services for Business Websites

SEO by Brahmadas

Affordable small business SEO services by SEO Seo services. Call 0091 – 9020807078 for free consultation and website analysis.

Source: Affordable small business SEO – SEO Services for Business Websites

We offer affordable Search engine optimization Services for business web sites at affordable rates. We use both On-page and Off-page optimization techniques to improve the ranking of the web site. We have 24*7 Services. We also have well educated SEO experts to optimize your sites.

Top 8 Search Engine Ranking Factors

SEO by Brahmadas

Considering the current situation, put attention in top 8 search engine ranking factors. How rank at top most results of search results is a general question asked in search engine forums. Even Google has disclosed certain criteria to follow to get listed in their search results through SEO starter guide and in their Official Google webmaster central blog, they have not published any of their algorithm secrets which decide the most preferred criteria for improvements in search engine ranking.

Google has well stated all basic practices needed in a website to include in their search results through their published guidelines. They have also stated that doing the same does not guarantee that the websites will be listed in the top search results. Only said that doing the practices describe in their SEO starter guidelines can make the process of crawl, cache and indexing process easier for their search engine mechanism.

If you ask any experienced SEO or a search engine marketing expert, on how to improve your search engine ranking, the opinion or the answer may be differ according to the nature of their SEO strategies. Someone may say that;

You need to get better Google page rank to achieve top search engine ranking.

And if you try to research on how to improve Google page rank, you can fine getting more back links from high page ranked website and high quality website pages, you may get a better Google page rank.

Google page rank is actually a trust value achieved to a website page when it attains few qualities like;

1) Powerful links (especially do follow back links) pointing to your website from high quality websites ( websites already achieved good page rank).

2) When your site get more organic traffic ( natural visits from search engine visits)

3) When your website visitor stay in your website page for more time

4) When your website visitor navigate to many inner pages (pages within your websites)

5) When your visitor generates certain interactions with your websites. For example, registering on your website, subscribing for future publications such as blog posts, newsletters and eMagazines, making comments, filling a contact submit form etc

6) When your visitor revisit your website pages

7) When your visitor refer your website to his friends, relatives and his connections

8) When a user mention your website in his social media interactions

9) When your website pages, blog posts, videos, articles or photos are shared in various social media platforms

10) When many people discuss about your website pages such as articles, blog posts, videos etc in their social media interactions, sharing, discussions, forum debates etc.

If you can research and find some tips connected to enhance attraction of your website, you easily generate more page views, expand the spending time in your website, encourage your audience to interact with and tempt your visitors to revisit it regularly.

With the plethora of usage of Google search engine in every field of work, there needs to be optimized regulation of your content so that it gets listed in the search engine results. SEO has become a game with ever changing rules by the regular updates from Google algorithm. There have been regular changes and strict updates in the Google search results so that the most relevant and efficient data can be displayed on top. With the help of low quality link building processes, the inefficient links are warded off by Google.

After making a survey on more than 100 SEO professionals, Moz has released their 2013 search engine ranking factors. While this survey result is not the optimized information, you can definitely learn few tips from the survey so as to imply them in optimizing your own website for search engines.

Moz Data Analysis

The leaders of Moz data analysis research on correlations by connecting with ranking factors of both high and low ranked websites. They collected facts and analyzed about 14,000 keywords from Adwords across several contents in the web and then collected the top 50 ranked websites in it. This analysis was done in the era post Penguin 2.0.

Spamming is one such thing that will totally inverse the value of your website. The over optimization of keyword anchor text can be sign of spamming and might result into a more problematic situation. Spamming badly affects the search engine ranking. In the analysis, it was found that many SEO’s which participated in the survey showed good results in terms of SEO ranking. They used branded and non-branded terms in the anchor text.

More Findings by the Moz

The Moz analysis also found there was a greater correlation between on-page keywords with body text, title, meta-description, and H1 tags. Moreover, including keywords in both title and body of the page are important factors in search engine ranking.

Before the updating of EMD by Google, the exact match of domain keywords selected seemed to rank well. Many crafty SEOs and business owners utilized these results they earned by the exact match of their fully and partially matched domain names with keywords.

On a concluding note

The Google implements changes in the results from time to time. When strictly implemented measuring factors were constantly updated by Google web team, there was only one possible step available to achieve high gains and rewards, which was through social signals and points by high ending differences among website users.

Long Tailed Keywords Search Engine Marketing

SEO by Brahmadas

Long tailed keywords search engine marketing is useful SEO tactics which bring good conversion rates when compared to more demanded short type keywords. There are many important facts connected with the process of long tailed keywords search engine marketing. In long tailed keywords search engine marketing, long tailed keywords are used for optimizing and listing the website pages. So a search engine user who search with long tail keywords will get your website result easily. Long tailed keywords are having many specialties in usage with both on page and off page SEO activities. High conversion rate and easy listing chances are main specializations connected with long tailed keywords search engine marketing.

In SEO, short keywords will be having specialties like high search volume, search engine demand, competition etc. But most of those short end keywords are having very low conversion rates when compared to long tailed keywords. Short tailed keywords may be having more search volume and demand but it will bring a huge number of general audience who all may not be possible potential audience. For example a keyword like SEO is different from SEO service or seo company. Similarly the keyword “SEO company is entirely different from the keyword “SEO company London”. If there is a search demand of 6,600 number for the keyword seo services, it many be from a general audience located in entire united Kingdom. But a keyword seo company London may entered by some audience looking for a seo company situated in a particular location called London. So in conversion phase, the long tailed keyword may convert more organic visits to expected goals than a general audience searching for seo services.

Long tail keywords for Targeted SEO Marketing

Long tailed keywords search engine marketing can be used for getting targeted audience. Possibility of search engine outreach among targeted audience looking for specific services or a service from a specific locality is most attractive specialty of choosing long tailed keywords for seo marketing. For example if a SEO company is looking for customers from a particular location named Northampton, they can optimize their website for keywords like SEO company Northampton, SEO services Northampton or SEO Northampton etc. So that the company website can get right audience who are looking for a SEO company in Northampton location.

Analysis of useful valuating data

Once a website of its services pages are optimized for long tailed keywords, the marketing analysts can regularly analyze the improvements in certain valuating and measuring points such as page authority, domain authority, Google page rank, traffic ranking etc. But it does not ensure that the improvements of these metrics will improve search engine ranking of chances for organic traffic, business conversions. But at the same time it can show the overall improving phases of the website and its optimized service pages.

SEO Tips For Business Website Beginners

SEO by Brahmadas

SEO Tips For Business website Beginners

SEO tips for business website beginners as a professional practice need wide area of knowledge. But its wideness of knowledge needed vary with the nature of projects and competition of keywords. Normally there will not be any benefits for website owners after conducting SEO, if the keywords selected are not useful for business growth, Because there are certain keywords which have more search demand and search volume, But its business conversion rates may be a big zero. It means, there can be more organic visits and traffic hits. If the business query conversion is too less there is no use of those organic visits and traffic generated through search engine optimization. But the same time there can be more long tailed keywords which can bring very less organic traffic but the query conversion will be more.

SEO tips for business website beginners need to understand new SEO tips connected with search engine ranking and its business conversion chances.

Identification of keywords

Keyword research is very important part in SEO. It plays a vital role in entire search engine optimization campaign. Because selecting a wrong keyword can mix up all of your efforts to useless ends. Try to find out competitive keywords with high business chances. You can easily identify keywords with business scope by checking its advertisement CPC value. If the keyword has some cost per click value, definitely there will be good percentage of business conversion possibilities.

Usage of Web Master tools

Currently there are hundreds of websites provide SEO tools such as keyword finding, content checking, meta tag analysis, back link checking, broken link checking, SERP change analysis, visibility audit etc. In research of all of those external resources very less number of SEOs spend more time in web master tools and its resources. Important SEO Tips for business Website beginners is Recently Google has included many useful options in webmaster tools. In 2015 we can expect a different kind of Google web master tools with many options helpful for SEO professionals, SEO tips for business website beginners, Web masters as well as business owners.

By continues analysis of web master tools reports and its hinds related to crawl errors, we can easily identify the bad links and fix it. Web master tools shows a detailed picture of search queries, number of page impressions, clicks, and its detailed list of keywords in which website is gaining search engine ranking, the pages which represents the website for ranking in search results, its average position in SERP etc. Google web master tools can be used as a moc company for conducting effective SEO activities and in achieving good SEO ranking.

Building relation based SEO back links

Number three in SEO tips for business website beginners is Never try to build a back link for your website manually. Just forget about the process of link building. Instead of link building initiate good efforts in building relationships. Boost up more social mentions and confirm that your website is getting good social media presence. Logically implement good content marketing and publishing strategies with high quality and unique content. Just use your brain storming thoughts in building good quality relations. If you can get 10 relations to your website, understand it will be more beneficial than getting 100 back links. If the relations you achieving are of good quality, understand that those are highly powerful than high page ranked back links. Read maximum articles and thoughts of SEO industry leaders such as Rand Fishkin, Moz, Danny Sullivan, Search Engine Land etc.

Use maximum resources provided by Google. Regularly visit Google webmaster central blog and watch videos published in their help forum. Utilize the free resources like Google analytic, Google base, insights, trends, keyword tools etc for sharpening your SEO practices.

Feel free to add any suggestions and discussions in topic “SEO tips for business website beginners” using the comment response portions in this post page.

Affordable small business SEO

SEO by Brahmadas

Affordable small business SEO

Affordable small business SEO services can make your website useful to bring some business queries and sales. We offer both on page and off page search engine optimization for most affordable cost. We can conduct and practice seo optimization in most ethical manner following content marketing techniques. After optimization, your website can get more traffic and readability. It will increase your websites rank and bring the web site first in the search result and get more Viewability

SEO Optimization Services for Targeted audience

We can conduct appropriate research, pilot studies and analysis for finding areas with quality audience convertible for business. We have seo optimization packages for promoting direct selling websites, service providers and shopping cart sites. Our seo service packages are value added packages affordable to small business firms. We can build up the trust for you with good seo visibility, search engine popularity and right brand building process. We do On-page and Off-page optimization to increase your page ranking.

We offer most trusted and affordable small business SEO services on most affordable cost. We keep our client relations in long term prospective by implementing most ethical optimization practices. We ensure your satisfaction by our dedication customer. We support our costumers by utilization of all possibilities of content marketing. We are responsible SEO professionals useful for your business websites in listing your website and its pages in search engine results and for delivering your service / sales pages among high quality audience. We have well educated and experienced seo experts to optimize your web sites neatly in least time. We offer 100% satisfaction to your web sites.

Call on 0091 – 9020807078 for getting most affordable small business search engine optimization services.

To know more about SEO Optimization Techniques and advantages Click here

What is the best marketing strategy for a small business

online marketing by Brahmadas

Marketing Strategy

Here is some useful tips provided for those who are confused on how to implement marketing strategy for your small business. It is most appropriate for small business owners who are curious one the subject matter what is the best marketing strategy for a small business. Follow and understand these tips and develop new strategy in a do it your self (DIY). Because there is no investment at all so no worry about ROI. Can understand when you do the things yourself, all the return are your profit. Go ahead and seed well and enjoy your each reap.

Keep your eyes open to the trends of B2B marketing chances. Always use both of your ears to what your surrounding says, what your user are saying. Reply or effectively communicate with them. In modern marketing, social media marketing is the most effective and highly sensitive. Keep updated with enough info and provide better platform for interactions. Convert each interactions to useful resource to empower for business growth.

If you wish to do your marketing yourself. Conduct some effective research in few area like

1) Search Engine Optimization

2) Social Media Marketing

3) Search Engine Marketing

Content Marketing

Making content marketing as the main foundation power up strategy will be the right choice for growing the visibility, popularity, brand building etc. Initiating the content management with admin profile and spreading the authorship to powerful contributors such as guest bloggers, freelance content writers, freelance bloggers etc will give an extra mark for content marketing. Social media profiles and forums can be used as best resource to spread the posts and content feed created. Once authorship optimization is conducted effectively, the profile building works such as number of circles, social authority, page rank etc to the profile page will be improved. These result are very effective in marketing.

SEO Advice for Dedicated SEOs

SEO by Brahmadas

Are you a dedicated SEO

I asked the same question to me before I think to write this post. Yes I am dedicated SEO. Again I asked second question to myself Are you a successful SEO. This time I wish to say that I am not successful SEO. But I wish to succeed in my SEO works. I am highly dedicated SEO. In my sense I do dedicate or use most of my time in doing SEO. For my client websites, friends websites and blogs, my experimental websites and blog and to my own websites and blog. I know why I am not completely successful in my SEO. It is due to many things. May be it is due do lack of enough knowledge, or may be due to unlucky. But I am 100% sure that the dedication will not bring success. Dedication is needed but the contributing factors for success are various. You cannot make saline a large amount of water with few gram of salt. Collect maximum salt in order to get a better saline density.

Are you a successful dedicated SEO

Is am a dedicated seo? If your answer is Yes, I wish to check your networks, your project website, wish to analyze its visibility, web presence, keywords, number of organic visits, the competition of prime keywords, demand of those keywords etc. If we choose profile of 10 most successful white hat seos, we can easily find that they all are will be dedicated persons. If we go through each and every websites they brought in search engine listing, we can identify the quantity of work they have done. May be huge planned works to defeat the competing websites.

Why I am not successful

I must say that I was not perfect in all my works. I was not able to complete any campaign with 100 % perfection. So I was not successful. As part of your planned SEO campaign, try to improve realistic chance for satisfaction of the visitor. Focus on qualified traffic queries and work for targeted audience. Better try to achieve visits which can bring some business. For example, If you are optimizing a website of a construction company, your can bring more visits and increase organic traffic by publishing elevation photos, plans, interior designs etc. Or you can publish a blog with tips and guidelines about construction. And while checking web master tools reports you can see that there thousands of impression on keywords like “construction tips, house elevation etc” Even if you gets a good number of organic visits, there percentage which is converting to business will be too low. So if you are optimizing the website for business queries, you need to focus on qualified traffic queries.

Before starting SEO we need to solve some questions like;

What are the goals of your website and your business

What group are you targeting

Where are they located

What devices are they using

What are their objectives

Can/do their objectives align with your company’s business goals

Do their query terms match your content

Here are some more few tips

1) Try to provide good experience in you landing pages.
2) Just imagine how your landing page will be viewed by the visitor
3) Whether you have given proper contact information.
4) Try to achieve good quality score for your landing page.

You can get more SEO advice from me by contacting by phone 9020807078.

if u like this seo advice for dedicated seo’s please share with your friends and make recommended comments

Google disavow links from SEO syllabus

SEO by Brahmadas

Some of SEO articles recently published by SEO Moz, Search Engine Land and Search Engine Journal shows that many websites got benefits from disavowing their bad and low quality links. Even Google has specifically declared that the disavow tool is only useful if you got a warning message from Google on your low quality links. During their announcement on introduction of disavowing tool through webmaster tools central blog, it was also said that the usage of disavow tool may also make many loss to the websites in their search engine ranking.

Everyone are hero in their mind but while doing things we all are big zeros. Once it is understood, we do not need to take any long breath. If Google inform you that your back links are acquired though techniques against webmaster guidelines, then only you are eligible to use the disavow tools as said by Dr.Pete in his article published on Google’s Disavow Tools.

From the mid of the 2012 many terms are hurting the dreams of SEO world. Terms like Google penalty, Penguin hit, Panda hit, Google warning, over seo, EMD updation are really presenting sleepless nights to SEOs.

Few SEO case studies shows that many experts in the field has already tried the disavow tool in their pilot study blogs. Many of them improved search engine ranking when some low quality links are avoided. But is does not says that Google has removed the chapter of back links from the SEO syllabus. But it is true that they are conducting very tough exam now. Even they are not passing now. If we analyze number of organic visits achieved by Google after their EMD algorithm changes, comparatively low. They gain some power in their inbound links by the implementation and measuring patterns adopted in Google Plus. Google knows that they will also lose many points in the game if millions of websites remove the Google plus and its links.

Actually latest strict algorithm changes for improving the quality of search results have made a lot changes in SEO industry. Many of the seo forums and communities has started awareness about white hat practices. If a system like deeply analyzing a SEO by the clients according to the past works and results, power of networks, active participation of seo events etc can reduce the chance of black hat practices. More and more seo companies will be compelled to provide full white hat practice and service to their clients.

If you got punished by Google due to any of low quality link building, I welcomes you to contact me, let me check whether I can help you. For consultation or for services queries, just call me on 9020807078 or send an email to brahmadas2010@gmail.com

Google custom search SEO helpful in web page optimization

SEO by Brahmadas

Do you know the help done by Google in optimizing a web page? You can understand it by reading the following paragraphs of Google custom search SEO.

This is a question which is very common and not significant to this blog post on how Google custom search SEO helps in search engine optimization.

Do you ever think what you like the most ?

The likes may vary according to each person’s attitude and mentality. When I asked my daughter what she likes mostly in the world, she suddenly answered as Flowers. Few seconds before to her answer, I thought that she will answer as her Father. Then I asked her second choice and her answer was ice cream. It was not her fault that my daughter’s answer was not ‘her father’ and the cause you may understand from the next paragraphs.

I find an answer if somebody ask me about what I like mostly. My first choice my daughter if the question change to most loved one instead of most liked. So the right answer from me is Google when it is about what I like mostly. Don’t ! I do like Google because I genuinely follow Google result for getting right info on any topics. When I was studying in school I used to ask most of my doubts to my teachers. So when I am wired with internet my close teacher or info-choice is Google.

I would like to explain few more usefulness of Google search engine. You can use it as calculator. You can convert any currency value using Google. You can use Google as a calender. And it is the right choice for latest news articles.

For those people belongs to the category of SEO and online marketing can get a lot of useful things from Google.

How Google can be used as a SEO Tool

Recently I read an article wrote by Ann Smarty about Cheat sheet on content ideas. You can use Google as a powerful seo tool for search engine optimization works. I wish to share few of those usefulness of Google search engine below.

Competition of a Keyword or Key Phrase using Google custom search

Finding competition of a keyword or key phrase is very easy with Google. By performing a google custom search it can easily saw just beneath the search engine text box. Google search result will show the total number of search results. Here in this screen shot image you can see the total search results found about SEO zooms as About 26,900,000 results.

Analyze volume of periodical Web pages

Using Google custom search you can identify number of pages published on the keyword by other websites. For example it is easy to find web pages cached by Google from all websites during last 1 hour, last 24 hours, during last week, website pages cached by Google during last 1 month and 1 year. Or finding a webpages cached by Google during a particular period can be easily find by Google custom search.

Google search engine give many extra ordinary helps

You know how much helpful is Google search engine ?

If you got doubt in spelling of any words, you can simply Google it. If you have doubt in grammar on the sentence you have made, you can simply Google it. While checking grammar or spelling in a sentence most important thing to remember is the number limit in the words. You can only check a sentence with less than 33 words at time.

A SEO can use Google search engine for keyword research. You can easily identify related terms to a keyword. After getting related keywords you can created more pages or posts connected with those related keywords identified from Google custom search.

Do you know more on any other helpful things provided by Google search engine. Feel free to add them in comments.

Author: Brahmadas

KISS: Keep it simple and social

Visual appeal goes a long way

Analyze and internalize

Moz Data Analysis

More Findings by the Moz

On a concluding note

Long tail keywords for Targeted SEO Marketing

Analysis of useful valuating data

SEO Tips For Business website Beginners

Identification of keywords

Usage of Web Master tools

Building relation based SEO back links

Affordable small business SEO

SEO Optimization Services for Targeted audience

Content Marketing